In the face of the climate crisis, regenerative organic agriculture offers a path toward healthier soil, resilient communities, and a more sustainable food system. This panel spotlights the women driving that transformation. Join Jen Berliner of Patagonia Provisions, Brita Lundberg of Lundberg Family Farms, and Sarela Herrada of SIMPLi for a dynamic conversation moderated by Chloe Sorvino, food writer at Forbes. Together, they’ll explore how regenerative organic practices intersect with climate action, what it means to lead with integrity in food and farming, and how women are shaping the future of agriculture from brand innovation to building supply chains from the ground up.
Chloe Sorvino is a journalist whose work focuses on food, agriculture and climate change. She's the author of Raw Deal: Hidden Corruption, Corporate Greed and the Fight for the Future of Meat (Simon Element 2022) and leads coverage of food, drink and agriculture as a staff writer at Forbes Magazine.
Over a decade of reporting at Forbes has brought her to In-N-Out Burger’s secret test kitchen, drought-ridden farms in California’s Central Valley, burnt-out national forests logged by a timber billionaire, and Costco's rotisserie chicken slaughterhouse in Nebraska. Sorvino serves as a steward on the Forbes Union unit council.
Her work has been featured in The New York Times, the Wall Street Journal, the Los Angeles Times, NPR, the Financial Times, BBC, New York Magazine, Fast Company, Civil Eats, Modern Farmer, Salon and many more. She was featured in the documentary series The Price of Milk, which made its Tribeca Film Festival debut in 2025. She is a Cornell-certified Master Food Preserver.
Jen Berliner is the Head of Brand and Innovation at Patagonia Provisions, Patagonia's food and beverage division, where she focuses on commercializing and scaling foods that help fight the environmental crisis, with an emphasis on building consumer awareness and adoption of regenerative organic agriculture.Â
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Before Patagonia, Jen was the General Manager and CEO of two high-growth natural foods startups: Medlie, which made organic vegetable drinks, and Moonshot, the first climate-friendly snack brand. She grew Moonshot from its inception to 3,500 retail locations in under two years. Moonshot was the 2021 Expo West NEXTY winner for Best New Salty Snack and a featured brand in Whole Foods Market’s 2022 Top Trends list before partnering with Patagonia in March 2023.Â
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Jen previously worked at PepsiCo, holding multiple brand management roles with a focus on strategy and better-for-you product innovation, and GMMB, a policy-focused cause marketing agency. She holds a BA from Vanderbilt University and an MBA from the Yale School of Management. Jen serves on the boards of the Yale Center for Customer Insights and Naturally Bay Area. She resides in San Francisco with her husband and two sons.
Suzanne Sengelmann is Chief Growth Officer at Lundberg Family Farms, a leading grower of Regenerative Organic Certified® rice and maker of best-selling packaged rice and rice snacks. Suzanne brings 30 years of brand building experience to Lundberg, where she has transformed the nearly 100-year-old farm into a consumer relevant brand that behaves like a startup. Prior to joining Lundberg Family Farms, Suzanne served as an executive at Clorox, CMO at Angie’s Boomchickapop, and an independent brand strategist focused on developing strategies for purpose-driven brands with one true north mission, purpose, and values.
Sarela Herrada is the co-founder and co-CEO of SIMPLi, the leading regenerative organic pantry staples brand. Born and raised in Lima, Peru, in and around farming communities, Sarela has always been passionate about building resilient and sustainable food systems. She spent her early career in supply chain and food management at Mayorga Organics and Nike, before joining CAVA to lead the supply chain team.
Sarela sits on the board of the Regenerative Organic Alliance and recently earned her MBA at the Wharton School of Business. In 2025, Sarela was named a 40 under 40 honoree by the Philadelphia Business Journal. Sarela was also recognized on Inc Magazine’s Female Founder 250 list and by Ernst & Young as an Entrepreneur of the Year, Mid-Atlantic in 2024.
Sarela resides in Philadelphia with her husband and co-founder, Matt Cohen and their two children.
